A New Journey
"A New Journey" is how Camille Miceli, Pucci’s Artistic Director, defines the Florentine House’s new direction. Focusing on a modern way of thinking, living and moving, well beyond style, she has reinvented an ultra-contemporary way of dressing, deeply rooted in the history of the House of Pucci.
A nomadic, multi-seasonal, multi-destination wardrobe, to be mixed and matched as desired: Camille Miceli has coined a new vocabulary. Pucci’s iconic motifs are reworked in a mix-and-match of patchwork or all-encompassing enlarged or downsized patterns... Geometrico, Girandole, Marmo, Iride, Fagiano, Rombi, Dalia or Pesci are thus transported back to the House’s roots, with a new design process that respects the imperfection of the handcrafted, restoring the poetry back to the original design.
A New Luxury
The new Pucci collection is designed for the timeless simplicity of a fleeting moment that echoes the world we now live in: Camille Miceli’s vision isn’t deployed across seasons, but instead, it endures in the immediacy of the "see now, buy now", using monthly "drops", available in stores and online. The House of Pucci is thus anchored in the liveliness of the moment and reconciles our desire for ultra-connectivity with the luxurious and nonchalant allure of Italian know-how.